The LJC Group, a pioneering name in the Philippine dining scene, announces the start of its 45th anniversary celebration with a month-long promotion titled THE LJC CL45SICS.

This exclusive promo invites food enthusiasts to savor the timeless flavors that have defined the LJC Group’s legacy, oJering 45% discount on all food items from 3 PM to 5PM every day from September 1-30. This special treat provides guests with the opportunity to explore and rediscover the rich heritage of the group’s renowned restaurants at an unbeatable value. Patrons can indulge
in a delectable range of dishes from any of the LJC Group’s 7 concept restaurants with 18 branches in Metro Manila and Pampanga, including:


• Abe (Gateway 2, Mall of Asia, Megamall, Serendra, Solaire, Trinoma) – Celebrate the flavors of traditional Capampangan cuisine.
• Abe’s Farm (Magalang, Pampanga) – Experience the charm of rural Filipino dining.
• Bistro Remedios (Malate, SM North The Block)– Relish 40 years of classic Filipino fare in a familiar, homey setting.
• Cafe Adriatico (Malate, Gateway, Mall of Asia)– Delight in the iconic dishes that Started LJC’s legacy.
• Fely J’s Kitchen (Ayala Malls Manila Bay, Greenbelt 5, Uptown Mall)– Savor home-style Asian-Filipino fusion cuisine.
• Larry’s Cafe and Bar (Serendra)– Enjoy a vibrant dining experience with a touch of
history.
• Lorenzo’s Way (Bonifacio High Street, Greenbelt 5) – Taste the modern twist on Cassic LJC favorites.


Whether revisiting beloved classics or discovering new favorites, this promotion is a perfect
opportunity for both longtime patrons and newcomers to experience the enduring commitment of the LJC Group’s culinary oberings.

“The LJC Group’s 45th anniversary is not just a milestone; it’s a celebration of our rich history and our dedication to serving quality, memorable dining experiences,” says Lorna Cruz-Ambas, President and CEO. “We are thrilled to ober this special treat to our loyal customers, and to introduce the new generation to the classic flavors that have made us a staple in the Philippine dining scene.”


About the LJC Group
Established in 1979 by the esteemed journalist and restaurateur Larry J. Cruz, the LJC Group began its journey with Cafe Adriatico Premiere in Malate, marking the birth of concept dining in the Philippines. As the “father of concept restaurants,” Cruz’s vision
transformed the country’s culinary landscape. At present, the LJC Group continues to uphold this commitment to deliver exceptional dining experiences to its guests.