Kenny Rogers Roasters proudly celebrates 30 flavorful years of serving deliciously healthy food to Filipinos. Since opening its first branch in 1995, Kenny Rogers has grown into a trusted name with over 150 branches nationwide. Known for its signature roasted chicken and hearty side dishes, the brand has changed the way Filipinos enjoy wholesome meals.

Over the past three decades, Kenny Rogers 30 years of experience has proven that healthy doesn’t mean boring. Their Classic Roasted Chicken—tender, juicy, and slow-roasted—is a must-try for anyone looking for guilt-free comfort food. Their menu features a mix of nutritious and indulgent options, from Healthy Plates and fresh salads to fan favorites like mac and cheese, corn muffins, and steamed vegetables.

The brand continues to excite customers with limited-edition flavors like Truffle Roast, Great Garlic Roast, and Chimichurri Roast. These innovations keep the menu fresh and exciting while staying true to its healthy roots.

In celebration of their 30th anniversary, Kenny Rogers launched the “I Love Me Better” campaign. This powerful message promotes self-love through better food choices. It was featured in creative ways—from LRT train wraps to billboards across EDSA. You can even stream the campaign’s uplifting jingle on Spotify.

As Marketing Director Lorent Martin Adrias says, choosing better meals is a form of self-care. “Choosing Kenny Rogers is a commitment to loving yourself better,” he shared.

Looking back at 30 years of Kenny Rogers, the brand remains dedicated to offering meals that nourish the body and soul.

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Explore more about Kenny Rogers 30 years of flavor and wellness here.