Filipino photographers are invited to showcase their talent in the SinagLarawan 2025 Photo Contest — a nationwide competition celebrating the creativity, culture, and values that define the Filipino identity. Organized by JTI Philippines, this year’s contest explores the theme “Isa sa Isla”, focusing on the powerful role of water in uniting Filipino communities across islands.
From daily livelihoods and festivals to rituals and disaster response, water has always been more than a resource—it’s a lifeline and a symbol of pakikipagkapwa-tao. SinagLarawan 2025 encourages participants to capture this deep connection and how it fosters collective spirit, community, and culture.
“At JTI Philippines, making meaningful contributions to the growth of societies is key to being a socially responsible business,” shares Guilherme Silva, General Manager of JTI Philippines.
“We are committed to transformative projects in arts and culture such as SinagLarawan, which promotes artistic development and helps drive cultural preservation, using the powerful art of photography.”
The SinagLarawan 2025 Photo Contest will award over ₱2.5 million in total prizes, with both photographers and their photo clubs recognized:
SinagLarawan of the Year: ₱150,000 + trophy 1st Runner-Up: ₱120,000 2nd Runner-Up: ₱100,000 Circle of Excellence (8 winners): ₱80,000 each 13 Special Awards: ₱50,000 each 76 Finalists: ₱10,000 each
All top 100 winning photos will be featured in a commemorative coffee table book, special edition calendar, and national exhibition in November 2025.
Open to photographers aged 18+, the contest welcomes individual entries or endorsements from photography clubs. Participants must submit one original digital photo (taken between January 2023 and September 2025) with a title, short English description, and location info.
Submit your entry through the official SinagLarawan website by September 25, 2025.
Capture the Filipino spirit. Join the SinagLarawan 2025 Photo Contest and make your mark!
UrbanTribe PH 